Technology

Overcoming challenges in real estate digitalisation

- March 18, 2022

Ever wonder why the proptech in Malaysia is still laid-back with slow progress? Let us walk through the challenges in real estate digitalisation and how we can overcome it with proptech in Malaysia.

1. Challenge: Lack of proptech knowledge

The awareness of proptech in Malaysia is rather low, with limited experts to provide professional navigation in the real estate industry. Therefore, GoProp360 is here to raise awareness and instill recognition of how real estate can flourish through digitalisation. Go540 by GoProp360 offers a 540° property viewing with 3D surrounding building models. Sounds too good to be true? See it yourself via Go540. It boasts the first interactive property viewing and leasing platform in Malaysia, challenging the property players while inviting them to a fair competition in the industry. It also offers simple tools for users who are unfamiliar with the proptech, generating real-time tracking for the property developers.

2. Challenge: Reluctance in learning new technology

Despite ranking 33th out of 131 economies in the Global Innovation Index (GII) 2020 (Digital News Asia, 2021), the proptech in Malaysia is still progressing passively. The market players are reluctant to adopt new technology due to the lack of access to good proptech platforms. Hence, GoProp360 is created to bridge the gap between property and technology, innovating the industry through a user-friendly and easy-to-learn proptech platform. Regardless of your age or role in the property market, GoProp360 is a pristine solution for efficient leasing and property viewing with a 540° perspective.

3. Challenge: Data and workload concern

A lot of property developers are concerned with the data and workflow when it comes to proptech. However, little did they know that proptech in Malaysia can actually produce higher performance with simpler steps! Through GoProp360, the audience can now scan the project’s surroundings with an advanced, drone-photogrammetric technique that creates 3D models of the urban environment. Property developers are able to gather more quality leads with an impressive panoramic virtual tour, encouraging audiences to sign up after their spectacular site-scanning experience.

Moreover, property developers can go worry-free about the workload. Why? GoProp360 offers valuable and instant analytics that acts as important marketing pointers. This real-time data are generated on the proptech platform and is capable of showing you the best performing unit, traffic sources, and more insights. Still gathering your data manually? Skip that hassle when you have GoProp360, the most outstanding proptech in Malaysia.

In summary, real estate digitalisation is facing these challenges which can be overcomed effectively with proptech in Malaysia, such as GoProp360. It is crucial for all real estate players to innovate and build a stronger industry together. Property developers can benefit from seamless property leasing, property agents may benefit through analytics, while the targeted audience can view and book the property with a 3D, interactive, and 540° perspective proptech platform. Contact GoProp360 and eliminate these challenges today, you can be the property market leader in no time!

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