How to make use of your powerful data in Malaysia’s property market

Industry, Technology, Tips & Tricks

- February 23, 2022

How wise are you in utilising the big data to ace in Malaysia’s property market? According to NST, big data plays a crucial role in determining your property price. (New Straits Times, 2020) Despite this very much known fact, the Malaysian property players are still slow in catching up with the latest data technology.

With the right data tech tools, meet your business goals faster in the most unconventional way. Learn why you can be Malaysia’s property market leader in no time by maximising your data’s potential:

1. Collect data for future development

In traditional marketing, leads and feedback are collected in roadshows, phone calls, or through time-consuming strategies. Sounds like a hassle? Totally. Hence, with a modern data-driven platform, collect useful insights that will be beneficial for your future property projects development. Go540 helps you identify which unit is the most desired by tracking user digital footsteps on their platform. Through this, you can even single out what is the consumers’ favourite built-in furniture or paint colour.

2. Read consumer behaviour better

After collecting useful data for future development, analyse these data and study your consumers. Identify which is the most eye-catching layout, most viewed facilities, most considered property price range, or even the most navigated floor. All these are achievable with an advanced property data tech tool.

3. Digital marketing

Digital marketing is a vast ocean, if you don’t wanna drown in it, you have to learn to swim with the right current. Does creating memes help if I am in the property industry? Or should I maintain a prestigious brand image because that is what our company is heading towards? All of these concerns will be gone when you understand your consumers like the back of your hand. Data analytics help you to make wiser business decisions with reliable insights. For example, you can easily retarget your audience with their favourite unit, facilities, or any relevant data that you have extracted. Soon, you will be able to battle in the Malaysia’s property market with confidence.

In summary, having powerful data and utilising it efficiently with the right tools give you a heads up in Malaysia’s property market. Get your hands on Go540 now, the latest data-driven property solution that creates quality leads and better marketing strategies.