Why virtual technology is a must in your 2022 marketing plan

Technology

- February 17, 2022

If your property-selling game is still going slow in 2022, you are probably missing a virtual house tour feature. Undoubtedly, the pandemic has challenged the property industry. No property viewing, strict SOPs, and the fear of virus contraction have resulted in a slower market.

Wondering how you can improve your property marketing strategies effectively? Equipped yourself with a virtual house tour feature, here is why:

1) Rewarding customer experience

In this era, people purchase not just the product but “experience”. Enjoyment and satisfaction are what customers seek. With an immersive virtual house tour that does more than just impress, let your customers explore your property at their own comfortable pace. From panoramic view to site scanning, understanding the project’s geographic location has never been easier with a 360° actual view.

Want more than just 360°? Fret not, as there is 540°! Go540 is best known for its 540 view accessibility. This allows customers to have a virtual walkthrough and experience an accurate view from every single unit. They also offer 3D models of the urban environment with advanced drone photogrammetric techniques.

2. Book property easier

So what comes next after a customer had a good shopping experience? They purchase. While the conventional way of booking a unit was for the sales team to cross-check with one another, customers can now check on the unit availability at one glance. With colour-coded categories, customers may inspect the unit from different perspectives and book their desired unit. Ka-ching! There you go, the virtual house tour has successfully impacted and created a strong brand recall for your property.

3. Collect analytics for digital marketing

With real-time analytic and reporting insights, you can generate good quality leads when you have a virtual house tour feature. Check which is your best-performing unit, block, or most favourable facility with the useful engagement data. These insights will be able to assist you in understanding and retargeting to your customers better. Check out how Go540 uses campaign links to track incoming activities from different traffic sources.

By including a virtual house tour in your property-selling game, you can enjoy perks like digitalisation, convenience, greater sales, and accurate data from real-time tracking. Moreover, a virtual house tour feature saves more time and money in the long run. It is an ultimate win-win situation for you and your customers. Perhaps, it is time for you to review your property marketing strategies and consider adding a 540° virtual house tour?

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